Kia ora & welcome
to eCommerce Spotlight

Our regular eCommerce Spotlight uses the latest shopping data to highlight the changing trends in shopper behaviours that are shaping the future of online shopping. It’s also the source of useful tools, tips and expert advice to help retailers grow their online business.

In our Sales Event Special Edition

Singles Day, Black Friday and Cyber Monday are a big part of an online retailer's sales calendar. In this special update, we get ready for sales event days 2021 by looking at lessons from last year, we explore 10 handy marketing tips and get some good advice on media planning from an expert. View now >

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Analysis: Lessons from Event Days 2020

We look back on 2020’s numbers and trends to help inform how retailers approach the big sales event season we’re expecting this November.

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Analysis: 10 tips to make the most of Event Days

Practical ideas to attract new shoppers to your online store and to grow the value of existing customers.

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Insight: Effective Online Marketing Thinking

We spoke to experts, PHD Media. See their quick tips to achieve best Event Days ROI.

Read previous editions

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Q2 2021

A look at Q2 online sales, what's driving the rise of Buy Now Pay Later and the importance of a good delivery experience.

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Q1 2021

A look at the online sales numbers, trends and insights from the first quarter of 2021.

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January 2021

A look at December sales and the boomer year 2020 was for online shopping.

Dec2020_Spotlight

December 2020

A focus on the big sales events, highlighting exactly what happened and how.

Oct 2020 spotlight

October 2020

Online spending post-lockdown 2.0 and regional growth.

SepSpotlight

September 2020

Lockdown 2.0, BNPL, marketplaces and growing in a recession.

August Spotlight

August 2020

The continued rise of online and shop local trends.

July Spotlight

July 2020

The COVID-19 impact on Kiwi lives and shopping habits.

The Full Download

Check out our annual in-depth data driven review of eCommerce in New Zealand in 2020.