Welcome to our spotlight
on the latest eCommerce trends
Our regular eCommerce Spotlight uses the latest shopping data to highlight the changing trends in shopper behaviours that are shaping the future of online shopping. It’s also the source of useful tools, tips and expert advice to help retailers grow their online business.
In our Q1 2022 edition
We look at the Jan, Feb and March 2022 online sales numbers and what drove them. We speak to Kiwibank’s Chief Economist about what’s driving our economy and what that means for retailers, and we dive deeper into how omicron impacted online shopping. View now >
Read previous editions

Q4 2021
We review what effect lockdowns and big sales days like Black Friday and Boxing day sales had on online spending this quarter.

November sales special edition
A look at the latest online shopping numbers, trends, and insights for November 2021.

Lockdown special edition
This special update looks at the online shopping numbers, trends and insights during this period of unprecedented growth.

Q3 2021
Explore Kiwis spending behaviours and find out what regions, sectors and age group dominated online shopping for Q3 2021.

Sales event special edition
We get you ready for the upcoming shopping event days by looking at lessons from last year’s numbers and trends.

Q2 2021
A look at Q2 online sales, what's driving the rise of Buy Now Pay Later and the importance of a good delivery experience.

Q1 2021
A look at the online sales numbers, trends and insights from the first quarter of 2021.

January 2021
A look at December sales and the boomer year 2020 was for online shopping.

December 2020
A focus on the big sales events, highlighting exactly what happened and how.