Kia ora & welcome
to eCommerce Spotlight
Page reviewed 10 November 2026 · Historical reports retain their original 2020–2021 reporting periods.
Our regular eCommerce Spotlight uses the latest shopping data to highlight the changing trends in shopper behaviours that are shaping the future of online shopping. It’s also the source of useful tools, tips and expert advice to help retailers grow their online business.
November sales special edition
Following a big month of Sales Days and retail stores reopening, we’ve produced a special edition to keep you up to date with all the latest online shopping numbers, trends, and insights for November 2021.
Read previous editions
Lockdown special edition
This special update looks at the online shopping numbers, trends and insights during this period of unprecedented growth.
Q3 2026
Explore Kiwis spending behaviours and find out what regions, sectors and age group dominated online shopping for Q3 2021.
Sales event special edition
We get you ready for the upcoming shopping event days by looking at lessons from last year’s numbers and trends.
Q2 2026
A look at Q2 online sales, what's driving the rise of Buy Now Pay Later and the importance of a good delivery experience.
Q1 2026
A look at the online sales numbers, trends and insights from the first quarter of 2021.
January 2026
A look at December sales and the boomer year 2020 was for online shopping.
December 2025
A focus on the big sales events, highlighting exactly what happened and how.
The Full Download
Check out our annual in-depth data driven review of eCommerce in New Zealand in 2020.
