In our Q1 2022 edition

We look at the Jan, Feb and March 2022 online sales numbers and what drove them. We speak to Kiwibank’s Chief Economist about what’s driving our economy and what that means for retailers, and we dive deeper into how omicron impacted online shopping. View now >

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ANALYSIS: Q1 2022

Kiwis spent more than $2.2 billion on online shopping in Q1 2022. What drove their shopping behaviours?

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WATCH: The Economic Perspective

Kiwibank’s Chief Economist, Jarrod Kerr, tells us what’s driving our economy and his outlook for the future.

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OPINION: Omicron bucks the trend

The relationship between COVID and online shopping took an unexpected turn in Q1 2022. What happened and why?

Read previous editions

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Q4 2021

We review what effect lockdowns and big sales days like Black Friday and Boxing day sales had on online spending this quarter.

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November sales special edition

A look at the latest online shopping numbers, trends, and insights for November 2021.

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Lockdown special edition

This special update looks at the online shopping numbers, trends and insights during this period of unprecedented growth.

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Q3 2021

Explore Kiwis spending behaviours and find out what regions, sectors and age group dominated online shopping for Q3 2021.

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Sales event special edition

We get you ready for the upcoming shopping event days by looking at lessons from last year’s numbers and trends.

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Q2 2021

A look at Q2 online sales, what's driving the rise of Buy Now Pay Later and the importance of a good delivery experience.

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Q1 2021

A look at the online sales numbers, trends and insights from the first quarter of 2021.

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January 2021

A look at December sales and the boomer year 2020 was for online shopping. 

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Dec2020_Spotlight

December 2020

A focus on the big sales events, highlighting exactly what happened and how.

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Oct 2020 spotlight

October 2020

Online spending post-lockdown 2.0 and regional growth.

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SepSpotlight

September 2020

Lockdown 2.0, BNPL, marketplaces and growing in a recession.

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August Spotlight

August 2020

The continued rise of online and shop local trends.

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July Spotlight

July 2020

The COVID-19 impact on Kiwi lives and shopping habits.