April 2021

Starting where we left off

Welcome to the review of online shopping in the first quarter of 2021. Has the massive growth we experienced in 2020 continued into 2021 or have we reached a plateau?

In this edition of eCommerce Spotlight - our quarterly update on New Zealand’s online shopping trends - we look at January, February and March sales numbers and see what’s driving them. We talk with MBIE about the Government’s Digital Boost initiative, designed to help business adopt a digital mindset for a digital world. And we talk to NZ Post’s International Products Manager about the global hotspots that offer great opportunities for Kiwi retailers looking to grow.

As always, if you’d like to know more about these stories or if there are specific things that would help your business grow online please let us know.

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In this eCommerce Spotlight

We look at the online sales numbers, trends and insights from the first quarter of 2021 and give you tools and expert advice to grow our business.

Analysis: Q1 21 numbers

Has the sales momentum of 2020 continued in 2021? If so, what’s driving it?

Video: Digital Boost

Find out more about how the Government’s latest initiative can support your digital adoption.

Interview: Global Hotspots

Who’s buying Kiwi products around the world and how to get them there? NZ Post share their insights.

Quarterly, relevant & timely.

We’re committed to helping you grow your online business with the latest and most relevant information and insights. The regular eCommerce Spotlight is produced on a quarterly basis. If events occur during a quarter which significantly impact online shopping, we will produce ‘special updates’ to ensure you always have timely and relevant information.