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November sales events special edition

The first ten months of 2020 have seen online shopping spend grow by over 25%. Did we see this number spike further in November, driven by the big sales events – Singles Day, Black Friday and Cyber Monday? Or did the economic recession, a tightening in product supply and other market factors see sales events under-perform this year? 

In this special update, we dive into the November numbers, with a focus on the big sales events,  highlighting exactly what happened and how.

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In this eCommerce Spotlight

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Analysis: November 2020 Spend Volumes

How big were the numbers? Was November bigger than what we saw in level 4 lockdown?
 

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Video: Delivering for our customers

See how NZ Post got ready for November sales and how we managed the big volumes.

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Analysis: Event Day 2020 Spotlight

Looking at each of the three event days, we highlight the key numbers and trends for each.
 

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Analysis: Shopper Profiles 2020

What regions and demographics are spending the most? What are they buying?

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Quarterly, relevant & timely.  

We’re committed to helping you grow your online business with the latest and most relevant information and insights. The regular eCommerce Spotlight is produced on a quarterly basis. If events occur during a quarter which significantly impact online shopping, we will produce ‘special updates’ to ensure you always have timely and relevant information.

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