Analysis: Shopper Profiles 2020
Where is spending coming from?
- The top three regions by sales volume were Auckland ($227m),Wellington ($66m) and Canterbury ($63m).
- The largest sales growth (compared to November 2019) was in Hawke's Bay (38%), Marlborough (35%) and Nelson (34%)
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Who’s spending?
- The leading age groups by sales volume were 40-45 year olds ($73m) and the 35-40 and 45-50 year olds (with $65m each).
- The largest sales growth, compared to last year, was in the older 75-80 age group (51%) and in the younger 15-20 age group (36%).
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What are they buying?
- The top sectors by sales volume were Department & Variety ($120m), Specialty Food, Groceries & Liquor ($108m) and Homewares, Appliances & Electronics ($77m).
- The largest sales growth (compared to November 2019) was in Homewares, Appliances & Electronics (61%) and Clothing & Footwear (45%).
- Marketplace sales volumes were up 34% compared to November 2019.
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Quarterly, relevant & timely.
We’re committed to helping you grow your online business with the latest and most relevant information and insights. In 2021, the regular eCommerce Spotlight will be produced on a quarterly basis, with the first quarterly edition covering the first quarter’s (January – March) online shopping data. If events occur during the quarter, which significantly impact online shopping, we will produce ‘special updates’ to ensure you remain informed.