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The biggest sales month

Welcome to our online shopping data, trends, and insights for November 2021. And what a huge month it’s been, with three big sales events and the reopening of physical retail stores in Auckland. 

In this special edition of eCommerce Spotlight, we explore November’s big online shopping numbers and what’s driving them. Specifically, we dive into the big Sales Events – Singles’ Day, Black Friday, and Cyber Monday, and look deeper into Aucklanders’ shopping patterns as more shopping options opened up to them. As we get ready for the end of 2021, we take one last look at where this unprecedented year may end up. 

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Quarterly, relevant & timely.  

We’re committed to helping you grow your online business with the latest and most relevant information and insights. In 2021, the regular eCommerce Spotlight will be produced on a quarterly basis, with the first quarterly edition covering the first quarter’s (January – March) online shopping data.  If events occur during the quarter, which significantly impact online shopping, we will produce ‘special updates’ to ensure you remain informed.

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