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December / Q4 / 2020

In this month’s eCommerce Spotlight - our regular update on New Zealand’s online shopping trends - we look at December sales numbers and how they contributed to the best quarter four (Q4) shopping numbers ever. We summarise the boomer year 2020 was for online shopping, highlighting the trends that contributed to us spending over a billion dollars more online.

Along with the numbers, we talk to Trade Me, one of New Zealand’s largest online marketplace, about their 2020 and what’s ahead for them. And Chris Wong, NZ Post’s GM Business Marketing, tells us about the key trends retailers should watch out for in 2021.

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In this eCommerce Spotlight

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Girls shopping

Analysis: December 2020 spending

Did we go instore or online for Christmas? Are the Boxing Day sales still a big deal?

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Girl looking at computer screen

Analysis: Exploring Q4 2020’s highs

Did singles Day, Black Friday, Cyber Monday and Christmas all add up to the biggest shopping quarter ever? 

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Girl looking down at mobile

Analysis: 2020’s key trends

Lockdowns drove many new shoppers online in 2020. Who were they? What did they buy? What were the key trends?

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Man

Video: Looking back and forward with Trade Me

Our largest online marketplace, Trade Me, shares its views on 2020 and what the year ahead could hold.

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man

Interview: 2021 - The year of opportunity

NZ Post’s Chris Wong tells us about the top 5 trends shaping eCommerce in 2021.

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Quarterly, relevant & timely.  

We’re committed to helping you grow your online business with the latest and most relevant information and insights. In 2021, the regular eCommerce Spotlight will be produced on a quarterly basis, with the first quarterly edition covering the first quarter’s (January – March) online shopping data.  If events occur during the quarter, which significantly impact online shopping, we will produce ‘special updates’ to ensure you remain informed.

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